Under the official theme “Africa: The New Horizon of Innovation,” the fair will transcend the conventional to present a curated selection of Africa’s most forward-thinking brands. The 2026 program is built on three core pillars that define the modern “Made in Africa” narrative:

• Tech-Infused Craftsmanship: Demonstrating how African creators are merging ancestral techniques with cutting-edge technology, from AI-driven design in fashion to smart, connected devices for the modern home.

• The Green Revolution: Highlighting Africa’s leadership in sustainability, featuring products born from circular economies, upcycled materials, and eco-conscious manufacturing that meets global demand for responsible goods.

• The Power of Storytelling: Connecting Asian consumers to the rich narratives behind each product, transforming commodities into cherished brands with authentic heritage and purpose.

By creating a direct bridge to the Chinese market, the APF 2026 is poised to have a profound impact on intra-African trade, providing African businesses with the scale, investment, and international exposure needed to grow and strengthen supply chains back home.

“We are not just bringing products to Beijing; we are bringing a new perspective, “For too long, the narrative has been about what the world can bring to Africa. In 2026, we are flipping the script. We are showcasing to millions of Chinese consumers and businesses the quality, innovation, and soul that Africa offers the world. This is a pivotal moment for economic partnership based on mutual respect and shared opportunity.”

The event is seen as a critical gateway for cross-continental investment.

“The African start-up ecosystem is the world’s most exciting untapped market for strategic investment. “The Africa Product Fair in Beijing provides an unparalleled opportunity to meet the entrepreneurs who are solving real-world problems with ingenious products. Aligning African innovation with Chinese market access and manufacturing prowess is a recipe for global success. This fair is a must-attend for any serious investor.”

About Africa Product Fair (APF):
The Africa Product Fair is the premier global platform dedicated to elevating and exporting the “Made in Africa” brand. Our mission is to showcase the continent’s most innovative and high-quality products, connect African entrepreneurs with international markets and investment, and champion a new narrative of African creativity, sustainability, and technological advancement. We believe in building bridges that empower African businesses to thrive on the world stage.

The Africa Product Fair 2026 will be held at the China National Convention Centre in Beijing. For information on exhibiting,

 Attending, Media accreditation, please visit [https://nigeriaecbdforum.com/.

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