De:brief by Webcoupers

When life-changing events occur, consumers are highly likely to change their purchase behaviors. Our goal is to highlight how brands can adapt and survive despite the global pandemic. We intend to discover how brands can leverage on Digital to maintain relevance for their brands in this uncertain times.

About this Event

Webcoupers De:brief is a fun and interactive panel session that entails insightful conversations on the productive Ideas and Strategies that can aid brands grow in the digital age.

About the Speakers

Danny Greeff

Danny is the managing director of Nettrade Programmatic, an independent programmatic solutions agency, and Africa’s first Google Platform Partner for their DV360 product. An avid enthusiast on how the programmatic buying model can enhance campaign performance and limit media wastage for agencies and brands alike, Danny has featured on a number of stages and panels, driving his personal mandate of increasing programmatic adoption throughout Africa.

Fiona Weeks 

Fiona Weeks is an experienced storyteller who believes that every brand has a story worth telling. In her role as Director of Digital Strategy, (Ringier Africa Digital Publishing), she is responsible for the development of creative and deliberate digital strategies to achieve client objectives. She has previously worked in brand management at Unilever's global HQ in Rotterdam, NL and as a broadcast journalist for ABC news in Maryland, USA. 

Fiona received her BA, Journalism from the University of Maryland, College Park & her MBA from the Rotterdam School of Management.

Fiona is an avid foodie who spends her free time trying all that Lagos food scene has to offer. 

Lanre Adisa

Lanre Adisa is the Founder/CEO & Chief Creative Officer of Noah’s Ark Communications Group, comprising of Noah’s Ark, Integrated Indigo (PR), Underdog Productions (Content) and The Red Wolf Company (Digital). Lanre started his career in 1990 as a Trainee Copywriter at MCA: Saatchi & Saatchi and went on to work for some of Nigeria’s top agencies including Rosabel, Insight-Grey and TBWA\Concept before founding Noah’s Ark in 2008. 

Over the years he has created work for brands like Indomie Noodles, Virgin Atlantic, Virgin Nigeria, MTN, Peak, Milk, Airtel, Three Crowns, Nokia and SFH among others.

He has served on the juries of the African Cristal, Cristal MAD, Pitcher Awards where he served as the pioneer President of the Heritage category. In 2018, he was appointed a member of the Brand Experience & Activation shortlist jury and the Young Lions at the Cannes Lions Festival, a first for West Africa. He equally served on the Management Board of the Lagos Advertising & Ideas Festival (LAIF) for over one decade. Currently, he is the Chairman of the Membership Committee of the Association of Advertising Agencies of Nigeria (AAAN).

In 2014, Lanre and his wife founded Labule, a Nigeria-centric quick service restaurant chain from the stables of Roots Foods Limited. 

Peter Ajegbomogun

Peter Ajegbomogun is the Chief Digital Officer at Webcoupers whose sole objective is to combine logic and magic to deliver impact to brands and build human capacity across Africa. Peter works across a range of sectors including retailing, FMCG, telecoms and finance, as he offers his expertise in digital transformation, marketing and data analysis.

Abiola Seriki 

Abiola Seriki is the Client Service Manager at Webcoupers Consulting. A graduate of Communications Arts from the University of Ibadan, she is skilled in account management, business relationship and management and content & brand strategy. 

Join our de:brief session happening on the 7th of August, 2020 as we speak about Digital Transformation: Leveraging Digital To Stay Relevant In Uncertain Times

Click on www.webcoupers.com/debrief/ [link redacted] to register.