DIGITAL AND SOCIAL MEDIA MARKETING FOR SMEs

As the days goes by, as we go in and out of years; the use of traditional media - Radio, Television, and Print Media etc. diminishes. When was the last time you bought an item because it was sold to you on a TV Series/Advert? Do you remember?

The advent of Social Media as an influencing tool has taken ground. You will probably be more convinced to do business with a firm who shows their ads while you are searching for recommendations for preconceived item on Google.com.

As a young individual, learning the rubrics of Digital Marketing sets you 73% above all other youths. Seeing that, 64% of recruiters reported shortage of skilled candidates for available marketing roles.

 With this training, Business owners can increase the ROI of hiring a Digital Marketer -if you really need to hire one- as you would already know what to watch out for. Joining this class will save you that 30,000-70,000 Naira monthly retainership for a Digital Marketer.

This course explores how, you as a person can begin to use available tools to penetrate the cloud of noise and get your voice/product to your audience, capture leads, drive sales and acquire new customers.

Digital Marketing is not restricted to advertising alone but also reaching the right customers, at the right time and with the correct information are the top three criteria that represent a perfect Digital marketing goal. You as a digital marketer must be able understand and analyze the market, data trends and previous marketing strategies.

CURRICULUM

DAY 1 Methodology of Digital Platforms and Market/Niche Research

DAY 2 Setting up Marketing campaigns, Demystifying sales Funnels and Traffic Generation Methods

DAY 3 Engaging with Sponsored Traffic, Adverts and Sales Pages

DAY 4 Email Marketing, Alternative Mailing options and automation methods

 DAY 5 Enhancing Customer Retention with Chatbots