ICBC Expo 2018 - International Campus Business & Consumer Expo

NEW EVENT WILL ‘CATCH THE WAVE’ Massive consumer opportunity at Ghana’s first Campus Business & Consumer Expo An anticipated intake of over 10,000 students in September 2018 will swell the resident student population at the University of Ghana to an all-time high of close to 40,000. And, says former student and now exhibition organiser and entrepreneur, “This presents an enormous incentive to service providers and product vendors to tap into a potentially rich source of immediate business as well as creating brand awareness for the next generation of big spenders.” Working in cooperation with the university authorities, the organiser is planning the first annual International Campus Business & Consumer Expo ‘18 due to take place at the very heart of student life in mid-campus from 25-27 October 2018. Focus of this first event of its kind will be on connecting new students with suppliers of products and services and sensitising them to potential opportunities for business and employment beyond academia. Consumer engagement with the millennials market (anyone born around the turn of the century from 1982 to 2004) is now a high priority for businesses since this demographic has proven massive spending power, is highly tech-savvy and satisfies its needs and aspirations largely via social media and the Internet. Around 120 sponsors and exhibitors are expected to participate at the ICBC Expo’18 which will feature an International Pavilion, an air-conditioned marquee which will accommodate around 250 sqm of sponsors and exhibitors with additional stand space within the International Concourse Businesses, service providers and entrepreneurs will develop the theme Leveraging Millennials at a three-day symposium designed to help the next generation gain maximum traction with this natural, consumer rich bulge in Africa which has the youngest population on the planet! The symposium, which will be hosted at the International Arena, will be by pre-registration to tertiary level students only providing complimentary access to many of Ghana’s most innovative businesses leaders hungry for new disciples amongst the upcoming and open-minded generation of potential business moguls. Says Nana, “The ICBC Expo’18 and Leveraging Millennials share a unique platform to positively influence thinking amongst the burgeoning youth population of this nation, considered by many around the world to be a shining example of strong leadership in entrepreneurship. The first of an annual series, the International Campus Business & Consumer Expo ‘18, is held under the patronage of the University of Ghana Careers and Counselling Department and is sponsored by the world’s biggest technology developer and producer, whose products cover entertainment, communications and household appliances consumed by millions in Ghana and worldwide. The event will also feature a sponsored ICBC Innovation Lounge where aspiring entrepreneurs will be pre-matched with CEO’s, CFO’s and senior management of smart sponsors seeking to meet the cream of Ghana’s tertiary education system. ICBC Expo’18 takes place from 25 – 27 October 2018 at the University of Ghana campus. It is organised by Hullmark Links in collaboration with EXPROM, Ghana. For information about sponsorship benefits and costs, exhibiting or advertising at the International Campus Business & Consumer Expo ‘18, please get in touch with me on any of the below contacts. t. +233 30 295 6370 Call/WhatsApp. +233 27 988 0410 +233 55 835 5073 e. sales@icbcexpo.com